Rylaxing LLC hired Metronome3 this week, in order to run its social media campaign for the upcoming school year. Ryan Cuvelier, will work directly with the the company to build on their social media presence and assist in publicizing events. “Our goal is to help connect and build the Rylaxing social voice and presence while developing a true social presence that grows and evolves in real time with Rylaxing's business model,” said Cuvelier.

Cuvelier is one of three founding members of Metronome3, which was founded in 2011. He attended the Whitman School of Management at Syracuse University and graduated in 2008, with a Bachelors of Science in Marketing and Finance. After working in social media design for two years, Cuvelier decided to pursue this venture with college friends Max Kimble and Andy Oates, because he wanted complete control of his work. “I really enjoy working one-on-one with clients,” said Cuvelier. “If I were to join an established company, I wouldn’t be able to do everything I enjoy.”

The goal of the relationship, is to increase sales of the Rylaxer, while creating a new brand image for the entire company. Rylaxing LLC’s social media campaign will adopt the slogan, “Join the Comfort Movement,” with the aim of ending uncomfortable dorm rooms everywhere. “The new slogan is meant to demonstrate that the Rylaxer will completely change the feel of your dorm,” said Rylaxing LLC Director of Communications, Stephen Fox. “Not only does it transform your bed into a comfortable couch, but also your cramped dorm into a comfortable living room.”

The two teams are excited to work with each other and hope the partnership will be beneficial for both young companies. “What we like about Rylaxing and the team, is that everyone is so passionate about what they do. It is exciting to be working with fellow young entrepreneurs,” said Cuvelier.