When Ryan Dickerson first stepped into his freshman dorm room at Syracuse University, he quickly realized that it was too small to create a comfortable environment to socialize with his new friends. That semester, he tried over and over to rearrange the heavy furniture in his room in order to create enough space for a couch, but in the end he couldn’t find the right solution. Ryan spent the rest of the semester slouching on his bed with friends, and left school that year with some chronic back pain.
During winter break that year he sat down with his mother, an interior designer, and came up with the idea of using a bolster to turn his bed into a sofa. In order to save space, he designed the Rylaxer so that it was lightweight and versatile, so it could be moved and stored in a small amount of space while it was not being used. He also designed the product with a Lumbar Support System ™ to keep him sitting up straight and relieve back pain he had developed by sitting in a poor posture position. When he returned to school, he became the only freshman in his dorm to have a sofa in his room. When his friends all asked where they could get one, the light bulb went on, and he decided to create his own business.
Today, the Rylaxer team is operating within the Syracuse University community. It’s three core members, Ryan Dickerson, Stephen Fox, and Case Wayne, are all current Masters of Entrepreneurship students in the Whitman School of Management. Additionally, the team relies heavily on the services of Metrenome3, a Social Media Marketing team based in New York City and founded by Syracuse University Alumni, Ryan Cuvelier and Max Kimble.
Cool College Start Ups 2010 - INC.
SU student business takes off - The Daily Orange
Syracuse University student's business featured in Inc. magazine - The Post Standard
Meet the Team:
Ryan Dickerson - Founder
Ryan graduated from Syracuse University in 2011 with a degree in Economics. He started Rylaxing LLC as a Freshman. He is committed to creating a business that provides an excellent product, creates jobs in the local Syracuse and American economy, and allows for significant growth and learning for everyone involved. The Rylaxer’s high quality standards are based off of Ryan’s determination to do everything the best way he can.
Stephen Fox - Director of Communications
Stephen graduated from Syracuse University in 2011, with a degree in Public Relations. He met Ryan as a sophomore and was first in line to buy a Rylaxer. Since then, he has continually been involved in promoting the product through social and traditional mediums.
Stephen currently heads all communications efforts for Rylaxing.
Case Wayne - Director of Marketing
Case graduated from Syracuse University in 2011, with a degree in Entrepreneurship and Real Estate. Case has been involved with Rylaxing since the spring of 2010, and currently assists in major operating objectives, including business plan writing, sponsorship event planning, and direct sales.
Alex Walrath - Director of Business Development
Alex is an undergraduate at the State University of New York (SUNY) College of Environmental Science and Forestry. He heads the Rylaxing LLC’s efforts to get Rylaxers into elementary schools and explore the Rylaxer’s use for students with disabilities. He also has been critical in finding the most comfortable and eco-friendly materials for the Rylaxer.
Ryan Cuvelier & Max Kimble of Metronome3
Metronome3 is a full scale digital media house in New York City that specializes in social media strategy and web development. Comprised of social developers, strategists, graphic designers and web developer's - Metronome3 is partnered with the Rylaxer team to create a truly organic social presence and enhance their overall brand advocacy. It's our main focus to create a true digital perception of the Rylaxer's social voice, vision and philosophy allowing us to connect and communicate with their audience. Join & Follow The Comfort Movement on Facebook, Twitter, Tumblr & YouTube Today.